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Kindness Monterey Campaign Second Stream of Live Care-A-Thon Online Concerts on Sunday, October 25th at 6-7pm, On

Monday, October 26, 2020, 1:00 AM - 2:00 AM

MONTEREY, CA. (September 17, 2020) — Kindness Monterey, a campaign initiated to help individuals in need and restaurants that have been challenged as the result of the coronavirus and fire emergencies, will present its second online Care-A-Thon live concerts on Sunday, October 25 from 6-7pm on Kindness Monterey Youtube Channel at

The first online Care-A-Thon concert produced by musician and promoter Kiki Wow successfully raised $5,000 and funds were immediately used to purchase gift cards for fire evacuees. Due to an overwhelming need a second fundraiser will be held from 6-7 p.m. Sunday, October 25, 2020. The concert will feature local musicians, short video interviews with local restaurant owners, and a call-out to donate to the gofundme campaign. The link to the concert will be available on the website after its initial streaming.

Musicians confirmed include: Linda Arceo, Dave “Nomad” Miller, Reija Massey, Brad Wilson Trio, Kiki & The Wowettes, Dan & Laurel and the Latin Jazz Collective.

The concert will be streamed on the Kindness Monterey Youtube Channel at

Kindness Monterey, which was launched on July 8, 2020, has expanded its campaign to include a gofundme page, new partners working to get sponsors and donations, and assistance to restaurants wanting to set up gift cards on their websites.

Kindness Monterey is encouraging local restaurants to join their campaign. KM is making a concerted effort to reach out to all restaurants by in-person visits, email, mail, phone to have them sign on so that they can be listed on the website. Many restaurants that provide gift cards do not have the ability to order them online as a digital gift card, which makes it difficult for the person wanting to send a friend or co-worker a gift card, which is the message of the campaign — to buy a gift card and send it to someone who needs a lift. Sign up at: and read about the benefits of being on the kindnessmonterey website and offering digital cards.

We are excited to announce a partnership with SeeFood. Roberto Guerrero, founder, has created a mobile website that helps the customer see pictures of food on a menu, instead of just reading about it, showcasing both menus and unique dishes. See food before ordering! Like Kindness Monterey, SeeFood's goal is helping restaurants get more business to survive and one day thrive again during these uncertain times.

Roberto has spent the last few months visiting many of the restaurants, interviewing and filming owners to produce 1 to 2-minute videos highlighting their restaurants and allowing them to post to social media or websites.

SeeFood has partnered with nearly all restaurants in downtown Salinas, some in downtown Monterey and a few on the Wharf, and is now assisting Kindness Monterey in signing up those restaurants on the Peninsula that do not have digital gift card capacity. Roberto has agreed to list participants on his app as well as produce a 2 minute video at no cost to the restaurant owner. Click here to see an example of a video produced for Michael's Grill and Taqueria in downtown Salinas!

If you are interested in signing up or even if you already have in-house gift card capability, it is important that you are able to offer cards online. We want to support you and our community! For more information please call/contact Roberto Guerrero 831-682-4586, or Annee Martin 831-236-5618.

Get Virtual (link)

Now that the students are back in school Kindness Monterey hopes to start soon
with a CSUMB initiative called GetVirtual gives local businesses affected by COVID-19 the tools to adapt to the virtual landscape and extend their businesses online. Their program pairs local businesses such as restaurants, who need help

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Monterey, CA 93940

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