ETANA + Saritah
Moe's Alley proudly presents ETANA live & direct from Jamaica touring hot on the heals of her album "Reggae Forever" which was nominated for "Best Reggae Album" at the 2019 Grammy Awards..the first female nomination in this category in 21 years! Come out and catch Etana with her full band live & direct from Jamaica on Friday May 31st 2019 at Moe's Alley in Santa Cruz California. Special guests Saritah (with her full band) & DJ Spleece support.
Etana's name means "The Strong One" in Swahili, and it's a title she more than lives up to with her music and presence. Since debuting in 2006 with the thought provoking single "Wrong Address," the Jamaican-born singer has established herself as one of the most powerful and distinctive voices in reggae, blazing a new trail in a genre that has long been male-dominated.
Etana's story begins in August Town, a treacherous but culturally rich garrison community in eastern Kingston that has produced such musical talents as Sizzla and Israel Vibration. Growing up, Etana's home was filled with music, but it was country and western that she recalls leaving the biggest impression. "Every Sunday was country music day," saysEtana. "A lot of people in Jamaica play gospel music on a Sunday, or old rub-a-dub. In my house it was country, like Dolly Parton. Tammy Wynette was my favorite of all the artists my mom used to play." Etana discovered her talent at the age of 6 while singing at home in the backyard for her aunt. Her charming voice beaconed an huge audience of neighbors who gathered to here "little Shauna" sing. Etana's backyard singing led to microphones of local sound systems playing in the neighborhood and thats where he love of music began.
Etana's family relocated to South Florida when she was nine where she started middle and sang on the school choir, she was chosen to sing the "Star Spangle banner" at school functions but never thought much of having a career in music at that time. Etana began her music career, almost by accident, while studying nursing at a local community college. "I had no interest in being an artist," Etana declares. "I was just bored and a friend of mine told me that there was a request for a black female to join a girl group in Miami. He brought me to the audition, and that was it."
It wasn't long before the proud and independent-minded singer realized that being in a prefabricated group wasn't for her. Objecting to the group's presentation during a music video shoot involving skimpy clothes and invasive camera angles, she quit on the spot. It was at this time that she decided to return home to Jamaica with plans of opening an Internet cafe. However, music would find her there as well, when she was recommended by a friend to fill in as a backup singer for reggae star Richie Spice.
"Being on the road with Richie Spice, I was very comfortable being myself, wearing what I wanted to wear," Etana recalls of her time touring with the "Earth A Run Red" singer. "Nobody had a problem with my afro." The gig turned into an unexpected opportunity when Etanawas asked to warm up the crowd at a show where Spice was running late. "It was nothing rehearsed, just covers," statesEtana. "But people started to ask: 'Who was the girl?' Management for Richie Spice kept asking me to do a song, and 'Wrong Address' was the first song that I wrote."
Inspired by a true story experienced by her own aunt, "Wrong Address" detailed job discrimination as faced by residents of poor communities such as August Town. The song resonated deeply in Jamaica, establishingEtana as a powerful new voice with a distinct point of view rooted in the realities of working-class life.
VP Records, recognizedEtana's talents. In 2008, the label released her debut LP, The Strong One. The album, which combinedEtana's reggae sound with aspects of R&B and world music, was embraced by fans as well as the music industry, landing the singer a nomination in the "best reggae" category at the MOBO
Cost: $15 Advance
1535 Commercial Way
Santa Cruz, CA 95065
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